The Myths of International Marketing

As real estate salespeople, we’re often asked “Why should we list our property with your agency?”

Every agency and salesperson has their own response to this question. Some will try to sell you their glossy marketing magazines and advertising programmes often resulting in a hefty vendor-funded campaign. Some will tell you their brand presence in other national towns, particularly Auckland, gives them greater access to buyers. Others will say they can reach international audiences inaccessible to other agencies. Well, it’s all codswallop and here’s why.

The reality is, there are hundreds of marketing channels. Some are costly and not effective, some not costly and not effective, and some affordable and effective. Now obviously, there are few things on god’s green earth less torturous than having to spend more money than you have to and we understand that selling property can be expensive – legal fees, accounting fees etc. That’s why at REAL, all marketing is FREE. Plus, there are no base fees, a competitive commission rate and no added charges. In other words, we’ve identified the marketing channels that actually work and we refuse to talk the misleading language of ‘far-reaching, international web portals’ and the like.

Let’s take a moment to look at the facts. This week alone, we are seeing website traffic from within New Zealand, Australia, USA, UK, Austria, Singapore and a variety of other countries. Do you still want to waste your money on a costly ‘international campaign’ that somehow has the power to defeat the facts and the reach of a proven method? To be clear, there is no such thing as an exclusively international web portal – every website is accessible worldwide and as you can see from the facts, it is a small international portion at that.

Let’s look at some more facts. The online channels that REAL has chosen to advertise on, are BY FAR more effective than any other. We’ve been there and we’ve trialled it. This has led us to identify where we can achieve the most reach in order to develop a combination of ‘affordable and effective’ advertising in order to offer our free marketing package. After all, it’s a no-brainer to focus our funds and energy on the online channels, supported by effective offline channels, that we know work.

Since millions of New Zealanders are on the internet daily, it’s safe to say that online marketing is extremely important. However, it’s important to mention too, that online marketing is only successful if it results in people communicating with us offline, or in other words, face-to-face.

Selling a much-loved property is a big decision, with many factors to consider before taking the plunge. We’re here to help make this process as seamless and well-informed as possible, so that you can focus on the important things, like finding your next dream home or business opportunity.

As the top-selling agents in the Kerikeri area, there are a few important things that set us apart. Listing with REAL will secure the services of not just one, but all of our agents, so you will have access to the collective and proven selling power of our entire team. Another refreshingly real difference is our free marketing package, which includes the most important promotional activities you need to sell your property.

So how does this relate back to our marketing shake-up? Well, nobody can deny that established, strong, meaningful connections with people holds the most impact, especially in business. Hence, our vendors adopt the connections of each individual in our team along with our strong, proven, marketing methods. Don’t be fooled by the kafuffle of international marketing speak and other marketing myths.

If you’re keen to find out more, why not pop in for a coffee and a chat.